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Retention Marketing Presentation for Small Business Administration

Retention Marketing - Your Current Customer is Worth More Than You May Think!
Location, Dates & Times:
9:00 AM until 12:00 PM August 26, Wednesday SCORE Entrepreneur Center Directions

Companies often forget about a valuable resource -- their current customers. Focusing on getting new customers can be hurting your business more than you think. On average, it costs five times more to get a new customer than to keep a current customer happy and keep them buying from you. Did you know that just one dissatisfied customer will tell nine other potential customers? We'll explore and develop customer retention strategies that will help you grow your business from within and the workshop will uncover:
  • Competitive advantages created by customer centric organizations

  • "Customer Centric" vs. "Customer Service

  • "Defining and measuring customer loyalty

  • Building customer centric action plans

  • Employee behaviors for improved customer loyalty

  • Value of complaints

  • Lifetime value of a customer

  • Costs associated with the loss of customers

  • Value and ROI from customer loyalty

Registration fee:$49 Pre-Paid / $59 On-Site

Emilio Vargas II is co-founder and President of Marketing Excellence Incorporated. In addition to over 17 years of marketing and business management experience, Emilio has worked as a marketing and business executive for several distinguished companies including Delta Airlines, Marriott Corporation, and United Parcel Service. Emilio graduated from Saint John's University with a B.S. in Public Accounting and went on to earn two master's degrees from Pace University's Lubin School of Business in New York - MBA Strategic Marketing and MBA Organizational Behavior. Emilio is active with several Marketing associations and Veterans' organizations. He teaches marketing, management, and leadership at Alliant International University and the University of Phoenix, and he also serves on the Alliant International University Academic Advisory Board for Marketing and Public Relations.

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