Hispanic search marketing is very different than general search. You must use different strategies and set distinct campaign parameters in order to increase traffic, avoid superfluous ad spend and avoid ostracizing Hispanics. This article explains two basic tips for eliminating these unique issues and effectively reaching Hispanics searchers.
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The use of TV by Hispanics does not surprise me. My family really enjoys watching TV especially at weekday evenings and Saturday night (Don Francisco of course). What surprised me is use use of the internet. In my house, only me and my sister use the internet. I am addicted and my sister uses it for homwork and to Myspace and Facebook with her friends. My parents and older brother don't trust the internet.
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