According to Latinum Network principal Michael Klein, "The interplay between demographic changes and the multi-faceted acculturation of U.S. Hispanics is one of the foremost issues shaping marketing decisions by companies with well known brands. We will take this opportunity to share our analysis with these brands and take it to the next level through peer-to-peer interaction."
Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through collaboration, networking and cutting-edge research. The company was established by David Wellisch - founder and former GM of AOL Latino - and Michael Klein - former top executive at the Corporate Executive Board, the world's largest business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network enables CMOs and other designated executives how to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.