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Leading Brands Converge to Discuss Outreach to U.S. Hispanics - Fastest Growing Consumer Market in America


Latinum Network Brings Together Marketing Executives at 7-Eleven, Inc. HQ to Explore Market Shifts and Their Implications. Participating Companies Include The Clorox Company, H&R Block, Heineken USA, Kraft Foods Inc., Nestle S.A., Sara Lee Corporation and Subway(R) Restaurants

BETHESDA, Md., Feb. 16 /PRNewswire/ -- Marketing executives from at least 20 big brands, including The Clorox Company, H&R Block and Nestle S.A., will meet at 7-Eleven, Inc. headquarters in Dallas on Wednesday, Feb. 24 to examine the rapid evolution of the U.S. Hispanic market and the ways acculturation and other important social and economic forces are reshaping this growing demographic.

Led by the Latinum Network, the conference will focus on the practical implications of major demographic and cultural trends for Hispanic and multicultural marketing strategies.
According to Latinum Network principal Michael Klein, "The interplay between demographic changes and the multi-faceted acculturation of U.S. Hispanics is one of the foremost issues shaping marketing decisions by companies with well known brands. We will take this opportunity to share our analysis with these brands and take it to the next level through peer-to-peer interaction."

Through discussion of original new insights by the Latinum Network and interactive working sessions, business leaders from these top companies should gain a new understanding of what differentiates U.S. Hispanics from the general market and from one another. Other topics will cover the opportunities created by rapid shifts in Hispanic consumer demand and what capabilities these companies should invest in to build Hispanic marketing functions to better take advantage of these opportunities.

According to Irene Sibaja, 7-Eleven's senior director of Hispanic marketing, "Latinum Network is doing what nobody else is – pooling the minds and resources of sophisticated brands to develop solutions that better meet the needs of Hispanic consumers. Our willingness to host this meeting demonstrates our commitment to the Latinum mission. By working together with other executives, 7-Eleven will better understand the nuances of the Hispanic population, allowing us to create more value for this consumer segment, as well as the company."

About Latinum Network
Latinum Network is a business network that assists brands in taking advantage of the growing U.S. Hispanic market through collaboration, networking and cutting-edge research. The company was established by David Wellisch - founder and former GM of AOL Latino - and Michael Klein - former top executive at the Corporate Executive Board, the world's largest business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. Latinum Network enables CMOs and other designated executives how to identify shared challenges, interests and best practices, then apply analytical rigor and original content creation to develop solutions.

For more information, visit http://www.latinumnetwork.com/.

SOURCE Latinum Network

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